She’d witnessed this in the industry for more than fifteen years. From sleepwear to sleep masks, hair scrunchies to lavender eye pillows, sleeping bag liners and more, you can bring the comfort of Ettitude wherever you go. San Francisco–based designer Rae Nicoletti launched Hozen—a line of sustainable vegan handbags—with the intention of staying close to her core values. Is Bamboo The New ‘Vegan Silk’ When It Comes To Eco Bed Linen. It’s stain-, scratch-, and water-resistant and is just as beautiful and durable as leather without being as heavy. It’s impossible to look at a Shrimps coat and not feel what Weiland was channeling: her childhood and fluffy animals. “It really is for the greater good.”. This was back in 2004. Get early access to product launches, deals and more. Our bedding is made from the most sustainable plant on the planet. “I was frustrated by the low quality and found the more sustainable options to be outrageously overpriced.” There was a great opportunity for true innovation in bedding fabrics, she says. 'I was frustrated by the low quality and found the more sustainable options to be outrageously overpriced. Further benefits of Ettitude's sheets include the fact that they are thermoregulating and moisture-wicking. 'One of our favourite reviews even said our sheets make getting out of bed extremely difficult! Free shipping on US orders over $50 | Enjoy any bedding risk free for 30 nights. Ninety-nine percent of the solvents used to create the material are also recycled in the process. Following this, Phoebe decided to create her own bed linen, focusing on bedding that was 'as soft as silk, as sustainable as hemp, as breathable as linen, but at the price of cotton'. We're ettitude. “People doubted me and said I could never have an accessories business as there is an association of leather with luxury. “Even if you think it might be sustainable, it really might not be the case.” So she circled back to the auto industry, and using her technical design background, she trademarked Technik-Leather, a high-performance fabric that could be suited for cars.

This luxurious fabric has a silky smooth texture from day one and gets softer over time. “I was raised to have respect for our fellow creatures and to be mindful of how one approaches life.

She was doing it before it was trendy. “I felt like I needed to bring a solution to the table.” But once she started sourcing leather for her brand, she realized that the issue was far deeper than just finding ethical leather.

Ettitude fitted sheets on the website start from just $80. * It's pre-shrunk so it won't shrink when you wash it. But reformulating products using vegan ingredients can be tough, and in some cases, Hourglass is creating completely new ingredients so as not to sacrifice the high-performance quality of its makeup. * It's thermoregulating so it keeps you cool when it's hot and warm when it's cold. She decided that her next business would be totally environmentally ethical. Yu started testing prototypes for the first bamboo lyocell fabric, a significantly more sustainable fabric that cotton. “I knew I wanted to create a product that I was truly proud of.” She launched her initial line this spring; all her bags are made in Los Angeles at a fair-wage factory from vegan leather and post-consumer recycled materials, including plastic bottles and natural rubber. “One goop editor and her boyfriend haven’t needed melatonin since their first sleep on Ettitude sheets.”, “Summer’s Most Breathable White Sheet Sets”, “You’ll Never Want to Get Dressed After Wearing This Ettitude Bathrobe”. Ettitude was created by Chinese-Australian born Phoebe Yu and Los Angeles-based Kat Dey, and it was born out of a frustration with a lack of good quality, sustainable sheets at reasonable prices. When I started, it was a no-brainer to take the way I was brought up into the way I conduct myself in business,” says McCartney, who launched her own label in 2001 and has since become a global leader in cruelty-free clothing. All of the bamboo is sourced from FSC-certified forests, and products are shipped in reusable packaging to help eliminate waste.

But we are proving that it is doable, and we’re the only luxury fashion house providing this kind of product.” What McCartney managed to do was get people to care where their fashion came from at a time when fur was fashion and the word “eco-conscious” was practically unheard of. They feel wonderful (the most important measure for me) and are fantastically cool.'. Shrimps coats, by contrast, are plush and snuggly, and they quickly became beloved by British celebrities like Alexa Chung and street-style influencers alike. Further benefits of Ettitude's sheets (pictured) include the fact that they are thermoregulating and moisture-wicking. But her hard work paid off, and now, producing one set of Ettitude bamboo lyocell sheets uses approximately 3,000 fewer gallons of water than a traditional cotton sheet set. At the same time, she’d been studying hand leatherwork with a focus on handbag construction under Hermès master artisan Bea Amblard in San Francisco, and she had the idea to combine the things that mattered to her most. “It took a few years and many fails until we finally created the perfect combination of softness and durability for this innovative material,” she says. This makes them perfectly suited to hot or sweaty sleepers. “It began as a weekend hobby and blossomed into a passion, but it had become personal on many levels,” says Nicoletti of launching her cruelty-free brand in 2018. The small company was started by London-based designer Hannah Weiland, who sought to combine her love for animals with quirky designs, modern shapes, and searing colors—and it worked. Today Weiland’s expanded the line from outerwear to accessories and shoes, but her ethos remains the same: Lead the conversation on cruelty-free design in the luxury world.

“The luxury space seems to be the slowest segment for change,” says Janes. Some companies have always been cruelty-free, some are continuing to question their methods, and others are making considerable efforts to move the needle even further into a cruelty-free future. 'When I was shopping for my new home in Melbourne, I spent hours hunting for the perfect sheets,' Phoebe told Gwyneth Paltrow's wellness website Goop.

'By far the most popular feedback we get is that sleeping on Ettitude sheets is like sleeping on a cloud,' Phoebe told Sporteluxe. We have to question the process and modernize,” says McCartney.

Like our fabrics, we create sustainable relationships. Age-defying actress, 63, dubbed the 'hottest aunt in Taiwan'... A tree house for grown-ups: This stunning home is nested 10... How to save $20,000 by Christmas: Your step-by-step guide to... Would your kids eat this? We make the world's softest, cloud-like bedding with organic bamboo to give you that satisfying, snuggled up feeling. That’s why today Janes is seen as a visionary in the cruelty-free cosmetics space with her PETA-certified brand. She eventually landed on bamboo lyocell fabric, which is a significantly more sustainable fabric that cotton and often known as 'vegan silk'. 'I've tried an awful lot over the years, with different thread count and different materials. It was about creating something better than leather. One editor from the wellness site Goop said she and her partner 'haven't needed melatonin' since they started sleeping in the sheets, while others boast close to 1,000 five star reviews.

They boast hundreds of glowing reviews online with Gwyneth Paltrow and others from her wellness website Goop even being fans of the brand.

Phoebe (pictured with Kat) said she came up with the idea for the sheets after she became frustrated with the lack of options on the market that weren't exorbitantly priced. The fitted sheet is deep pocketed, allowing it to accommodate mattresses up to 18 inches tall. Chef Pete Evans shares a snap of... For more information about Ettitude, please click, Six Brands Leading the Cruelty-Free Charge | Goop. They boast hundreds of glowing reviews online with Gwyneth Paltrow and others from her wellness website Goop even being fans of the brand. “Supporting animals helps the environment and ultimately the world we live in,” says Janes. Ettitude is redefining sleep comfort with the world’s first 100% organic bamboo lyocell fabric Time to change sheets We want to transform your life, one night at a time.


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