Germany – Economic forecast summary (June 2017), Organisation for Economic Co-operation and Development; 27. “Germany – Trade Barriers,” U.S. Department of Commerce; The U.S. dollar-euro (USD-EUR) exchange rate has traded within a two percentage point range from August 2016 to August 2017, with the dollar beginning to strengthen versus the euro later in 2017.8 According to data from The World Bank, Germany's inflation crept up from 0.234 percent in 2015 to 0.483 percent in 2016.9 The impact of the German marketplace extends beyond the country itself, given that the country hosts some of the world's largest international trade show events, including MEDICA, the Hannover Fair, CeBIT, Automechanika, and the ITB Tourism Show.10, Germany's relatively low unemployment rate, coupled with a strong per-capita income, makes German consumers a good target for U.S. marketing. Formality and respect is important, even amongst themselves. 13. “U.S. Germany’s share of world trade(exports and imports of goods in USD) decreased slightly compared to the previous year, falling to 7.2% (2017: 7.3%). Exports of goods and services (% of GDP) (2018) [2] 47.42%. 22. “Germany’s trades surplus with U.S is ‘win-win’ situation: economy minister,” Reuters; 11. “Germany Population,” Trading Economics; Additionally, while regulations may make it tougher to trade in Germany than other European countries, innovative, quality products may find success.

12. “Germany GDP per capita,” Trading Economics; A June 2017 OECD economic forecast says high demand for German goods from Asia and the U.S. is currently driving the country's growth, but is expected to slow down as an effect of depreciation of the euro and slowing import growth in China.

Germany scores better at resolving insolvency (3), getting electricity (5), and dealing with construction permits (12).28, Overall, Germany ranks 11th out of 130 countries in the World Economic Forum's (WEF's) Human Capital Index.29 It has a labor force participation rate of 60.3 percent. 31.

20 Automobiles are the top import to the U.S., comprising 20 percent of all goods imported from Germany. 15. Success for international businesses in Germany often depends on the types of products being offered; the most successful market entrants offer innovative, quality products with modern styling. Packaged medicaments (9.3 percent) and vehicle parts (4.9 percent) were second and third.21 According to published reports, imports to the U.S. from Germany rose 8 percent on the year in the first quarter of 2017.22. Meetings tend to be formal, as are relationships between subordinates and bosses.31, Considering Global Trade in Developed – or Developing – Countries, The WTO and Regional Agreements on International Trade, Global Agreement to Simplify E-commerce for International Business Shows Signs of Progress.

The value thus was even higher than in the preceding two years (2018: 113.3 billion euros; 2017: 111.8 billion euros). Once decisions are made, Germans expect them to be followed through regardless of "agreement or disagreement with the original decision." 9. “Inflation, consumer prices (annual %),” The World Bank; 5. “Trade in Goods with Germany,” U.S. Census Bureau;


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