The Analytics tag is a snippet of JavaScript that collects and sends data to Analytics from a website. If you are starting a new implementation, we recommend you use the latest version of this library, analytics.js.For existing implementations, learn how to migrate from ga.js to analytics.js. Event tracking is one of the most useful features in Google Analytics. Google Analytics ecommerce tracking is a feature through which you can track ecommerce data (like sales amount, number of orders, billing location, average order value, etc) of a website/mobile app in Google Analytics.. With it, you can track the ROI for your online marketing, set up custom segments, goal tracking, filter your site data to find underperforming pages, and lots more. Attribution reports don't count other sources such as app conversions. With just a little bit of extra code, you can capture all kinds of information about how people behave on your site. Important if cross domain tracking was not set up on day 1 of your tracking implementation: due to how Google Analytics attribution works (last non-direct click), you will still continue seeing self-referrals in GA reports even after updating the Referral Exclusion List. You can add the Analytics tag directly to the HTML of each page on your site, or indirectly using a tag management system such as Google Tag Manager. What is Google Analytics Ecommerce Tracking? Related resources. If you run/manage an online store/app, you can’t just depend upon the analytics reports provided by your shopping cart. Except as otherwise noted, the content of this page is licensed under the Creative Commons Attribution 4.0 License, and code samples are … Google Analytics Reports provides graphical reporting of your site's tracking data. Attribution reports only count website conversions, phone number clicks conversions, and imported Analytics goals/transactions. Google Analytics is a web analytics service offered by Google that tracks and reports website traffic, currently as a platform inside the Google Marketing Platform brand. Event tracking lets you monitor just about any action on your site that doesn’t trigger a new page to load, giving invaluable data for improving your site. Imported offline conversions are compatible with attribution reports. It's recommended that you upload conversions every 1-2 days. Google launched the service in November 2005 after acquiring Urchin.. As of 2019, Google Analytics is the most widely used web analytics service on the web. ga.js is a legacy library. How to set up Google Analytics event tracking. In order to set up Google Analytics event tracking, follow the steps below: Step-1: Determine in advance, all of the web page elements (like videos, gadgets, image, external link, etc) and the type of users’ interactions you want to track for each web page of your website. 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