The 2020–2021 Asia-Pacific Communication Monitor (APCM), a flagship research study of corporate communication and public relations in the region, kicks off on this week to explore issues, trends, and the experiences of practitioners. Some of the prominent companies operating in the market are Cisco Systems, Inc.; Microsoft Corporation; IBM Corporation; and NEC Corporation. The global unified communications market size was valued at USD 56.33 billion in 2018 and is expected to register a CAGR of 16.8% from 2019 to 2025. Special Reports. The respondents were comprised of Marketing, Media, and Procurement professionals with a range of global, regional and local market responsibilities. This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2014 to 2025.

The Asia Pacific market is expected to exhibit considerable growth due to the popular trend of mobilization among enterprises. We stand by our report quality. Among other findings, the 2019 Global Comms Report reveals that increased … © 2020 ID Comms Ltd. All Rights Reserved. Notably more budget goes to earned media (39%) than paid media (31%), which has seen its share growth plateau since 2018 and now sits near owned media, which has 30% of the spend in the U.S. Key takeaways from the report also include: "At Cision, we recognize the tremendous value of original research in better understanding the challenges and opportunities ahead for our industry," said Jenn Deering Davis, VP of Global Comms, Content and Brand at Cision. CHICAGO, Nov. 19, 2019 /PRNewswire/ -- Cision (NYSE: CISN) and PRWeek today announced the release of their third annual 2019 Global Comms Report: The Path to Progress. Among other findings, the 2019 Global Comms Report reveals that increased investments in data and shifts in social media strategy are helping comms teams clearly demonstrate their impact on a company's bottom line. The conferencing software has proven to be a real-time communication technology that enables people to communicate and seamlessly integrate with existing infrastructure. Deployment of UC solutions in SMEs is expected to increase significantly in the next few years. Survey Methodology:PRWeek partnered with Cision on this survey, which was sent via email to both communications and marketing professionals in seven countries around the world: The U.S., Canada, U.K., France, Germany, Sweden, and China (including Hong Kong). Source: Cision and PRWeek, "2018 Global Comms Report: Challenges and Trends," Nov 6, 2018 243035 In India, 62% of brand marketers have run an influencer marketing campaign, according to a December 2018 study by digital marketing agency Greenroom Now. The instant and unified messaging segment accounted for a revenue share of over 35.0% in 2018. A total of 527 senior-level professionals, from both agencies and in-house, completed the online survey, conducted by Bovitz, between July 11 and August 12, 2019. The crisis is expected to increase the demand for team collaboration software in order to support the workforce. Results are not weighted and are statistically tested at confidence levels of 90% and 95%. Among survey results, the 2019 Global Comms Report offers insights into: "What excites me most about PRWeek's collaboration with Cision on the third-annual Global Comms Report is how it brings into clear focus the progress the industry has made – both tactically and reputation-wise," said Gideon Fidelzeid, managing editor of PRWeek. When it comes to deployment of UC, large enterprises are particularly focusing on investing in Private Branch Exchange (IP PBX) while small- and medium-sized enterprises prefer voice over broadband or managed/unmanaged IP PBX. Below is a link to access the resource. AI-enabled conferencing solutions are expected to keep the market buoyant over the forecast period.

These insights can help organizations determine the right mix of video and non-video enabled meeting rooms to optimize room spending. This will be the third in the biannual Asia-Pacific Communication Monitor (APCM) series, following previous studies in 2015 and 2017. For more, visit The solution can be accessed from a user’s computer, telephone, or mobile device.

Video conferencing enables enhancements in teamwork and business relationships across all industries by allowing them to communicate live with colleagues in remote locations.

online dashboard trial. In Japan, 56% of marketers surveyed by CyberAgent in Media Contacts: Cision:Rebecca DershPR, PRWeek:Gideon FidelzeidManaging, View original content to download multimedia:,, 67% of communicators believe the press release remains a major media communications tool, Instagram has grown in significance, with 22% selecting it as their most important social channel, up from 9% last year, passing Twitter and closing in on Facebook in importance, 61% focus their engagement efforts on mainstream journalists, an increase over last year, 67% feel confident they know how many people are actually reading their content, an increase in confidence in actual reach metrics over last year, Noteworthy shifts in both the most impactful influencers and content platforms, Evidence that traditional media still carries sway, How PR pros are gaining more impact in the C-suite and across the business, How effectively PR is deciphering the data it collects, Comms' current financial commitment to data and analytics, The biggest challenges PR pros face and how they overcome them with data and technology. Contact Cision +44 (0)20 7074 2560 5 Churchill Place, Canary Wharf, London E14 5HU +44 (0)20 7074 … The enterprise segment accounted for a revenue share of more than 50.0% in 2018.

The increasing need to reduce enterprise overhead costs and need to eliminate purchase of standalone systems have propelled the market over the past few years.

Download ID Comms 2019 Global Media Thinking Report. To register, click here. This has encouraged enterprises to opt for bundled services. Rising adoption of UC across enterprises to offer web conferencing, communication tools, and collaboration portals is expected to drive the segment. Copyright © 2020 Grand View Research, Inc. All rights reserved. The small and medium enterprises (SMEs) segment accounted for a revenue share of close to 20.0% in 2018. UC has enabled medical professionals to offer consultation services via video conferencing and also collaborate with their peers. Among many takeaways, it's particularly interesting to see what this report tells us about the evolving perspectives on influencers and social media, as these tactics become even more mainstream and mature.". All interactions are confidential. The report will account for Covid-19 as a key market contributor.

Rising deployment of AI and Machine Learning (ML) in the communications sector has created opportunities for team collaboration, thereby, enabling machine-to-human interaction. This website is secure and your personal details are safe.

CHICAGO, Nov. 19, 2019 /PRNewswire/ -- Cision (NYSE: CISN) and PRWeek today announced the release of their third annual 2019 Global Comms Report: The Path to Progress. On average, 34% of overall media budgets go to earned media, a 1.3x increase over last year. Presence of several key players and increased popularity of BYOD solutions are further contributing to regional growth. High adoption rates of advanced technologies in U.S. are anticipated to drive the regional market over the forecast period. "The themes emerging in this year's survey highlight a lot of what our clients and even our own comms team face every day. Talk to one of our experts today to see how Cision can help with all your PR measurement needs - we'd love to chat - learn more today!


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